Search Engine Optimization is the quest to improve the ranking of a website on a certain search engine through ranking factors. In general, the basic ranking factors on a search engine are, However, some exceptions exist on each search engine depending on the respective query. According to Wikipedia, the most commonly used factors on any search engine are, Therefore, it may not be wrong for you to think that Search Engine Optimization is a very precise practice that ensures that your website is effectively ranked on your popular search engine. The main factors that you need to consider are, Ranking factors: Ranking factors help in a better ranking when compared to others sites in the same category by using a specialized ranking factor. Rank formulas and techniques: Search engine engineers use sophisticated algorithms to determine ranked search results. Advertise your brand: Businesses can increase their traffic and website rankings by employing Adwords. Additionally, ad slots and placements can be optimised for the type of queries that users might enter on a particular search engine. Make sure you train your search engine crawlers: Consequently, make sure that the search engine crawlers can scan your website without any difficulty. Use Optimization tools: Search engines have categorized various tools used to increase the ranking of a search engine page. Best Tools: Just a bit of Search Engine Optimization practices can help in boosting your ranking in the rankings on your favorite search engine. Some of the most effective SEO techniques can be attained from Search Engine Optimization tools, namely: Site reporting: SEO tracking tools are tools to capture data about your websites traffic and Google are quite fond of obtaining this data from your particular website. Customer reporting: Utilize customer reporting tools to estimate your websites visitor details. Online site tests: One of the most effective practices is to perform online tests on your site. Promotion: Leverage the best ecommerce platforms to advertise your brand as well as your website. Mobile marketing: Use mobile marketing to improve your rankings on search engines. On-site engagement: Using survey and surveys are a very effective methods of engagement on your website. Make use of embedded videos: Implement video embeds in your campaigns as well as videos that are embedded within your homepage. Social media marketing: Social media marketing is the best way to engage more visitors on your website. Use RSS feeds and blogs: Add RSS feeds to your content and post regularly to your blog. On the other hand, Blogs, Articles, Videos: Blogs, etc, are particularly effective forms of social media. Write blog posts: There are a large number of white papers and case studies that you could conduct to enhance your website. Be dedicated and not lazy: The most valuable SEO practices are those that do not require extensive marketing efforts. Open content: In order to support your business goals and increase overall traffic to your website, make use of full-text and textual open content to improve the rankings on the search engines.