Careers
Using the SERP to Build Your Keyword List
Choosing the right keywords is a paramount task for any career strategist. You want the keywords that can grab prospects from beginning to end and that drive revenue through your brand. And, more importantly, you want the keywords that will get your content shared or discovered by the people who are ready to respond to your message.
But how do you ensure that your list is well balanced and that the right keywords are included? And what should you look for in
While the SSP is a powerful tool for building a keyword list, you still need to be sure that you are targeted by those words. And, that means paying close attention to those terms that are the keywords that are likely to translate to leads and sales.
If you want to conduct your keyword research and optimization on your own, then allow us to introduce you to a brand new but award-winning
The SERP Report is especially helpful for those working in online advertising. For example, if you want to learn to optimize your keyword campaigns for the leading ad network – DoubleClick – how could you know your target keywords and target markets better?
The main feature of the SERP Report is the integration with your Google Analytics dashboard and that is where your opportunity to get this valuable information begins. In this 1-hour video, Trepanier shares his steps for expanding your keyword research in the guide below.