How To Choose An Search Engine Optimization Company

If you’re just starting out in your SEO or even if you’re the SEM agitator, you are going to need your Search Engine Optimization, or SEO, company to focus on determining what strategies are working for you and deliver it for you. Sometimes this can be hard work and difficult to get results from. However, if your search engine results are lacking, if your ads are losing clients, or you’re having trouble getting visitors to your website, you should give it a look. On Google they rank by hard numbers, measured with the Omniture/Nielsen Digital Ratings Service EDR, Extended Panel), but by looking at Analytics you can see trends in where, when, and how visitors are hitting your content. Also, the Analytics you see aren’t focused strictly on the SEO, or the Organic Search, of your website.

For example, if you’re a company like a doctor, but your website is only reaching the upper upmost floor of your building, the Blog that it drives may not be getting you the most hits on your entire site. When searching on Google for All Doctors pages, there are listings from your blog for patients, family, and friends. But those visitors may go directly to your website from Google if they don’t already know where it is by searching), or they might go straight to your ad about finding a specialist and then try to interact with your website. That puts your blog bloggers on the shelf and out of reach of Google’s latest algorithm. However, when you’re looking at terms like Best practice for treating mommy stress and best practice for treating migraines, the above listings will stay relevant through Google’s new algorithm. So, even if you have a good blog blog you’re not getting visitors. But, just like you would see on a Foursquare check-in, Google sees other people who are giving that site some positive attention, perhaps, or want to see what’s new on your website.

You may say, You don’t care about rankings! Just use some of that free Google Analytics say, for optimizing your SEO strategy) to check out your visitors. But, Google Analytics isn’t as good as looking at Google Trends for keywords and then executing on them. Google Trends doesn’t help you optimize your search engine rankings, or get your ads to work, or understand your analytics to see if you’re wasting money on the wrong tactics. Yes, you can save and even hire someone for your SEO, and that is a good investment. But one company, as of yet, can’t get it right for everyone, especially at Google.

Maybe, for a very small company, you’ll be able to find someone else who can do a good job on the SEO side. Then, with your SEM strategy, stick to the best strategies for getting the most backlinks and getting the best impressions on Google to earn as many clicks as possible.

Does your web site run towards consumers? If so, great! You should consider SEO. But if not, consult an expert now to take all of your resources into consideration and choose the SEO company that makes the most sense for you.

This article originally appeared on Brandt’s Hoax Shield.

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