Pay-per-click advertising PPC) can be one of the best methods of generating leads, gaining confidence in new products and services, and it can even help make a brand name more valuable. However, it can also be incredibly confusing. PPC can be a lot of work. Even professionals may still find it difficult to utilize its many options and calculate its potential cost-per-click value. Because of this, beginners are often tripped up when it comes to using PPC effectively. With PPC 101, you won’t find this to be the case, though. This ebook will introduce you to the basics of PPC and offer step-by-step instruction on several of its most important features.
PPC 101 is provided by a specialist in PPC advertising. It will cover all the above-mentioned issues, as well as new issues that arose since the publication of the book and how to best navigate those. The book offers the following five primary guides:
Know when to click: The book offers tips to help you make the correct decision when you’re using pay-per-click. This is a method to help you find customers who may be on the hunt for a specific type of goods or services. This strategy is especially important as you begin trying to raise your brand’s visibility and popularity.
Knowing when to share: This guide details how to share content online without exposing it to other websites that may not be similarly interested in your content. To gain a more even distribution of your content, you need to add advertising into the mix. This is the one area where the book takes a relatively light-handed approach, focusing on the dos and don’ts of using PPC in addition to the benefits.
Leveraging tool: This chapter covers a few of the benefits of using a tool to help you run PPC advertising campaigns. For example, it helps you get a sense of how the potential customers of your PPC ads will interact with your pages and how to implement a relevant advertising campaign to its fullest potential. This is especially important in many smaller businesses where perfecting your brand image may not be top of mind.
Underestimating the value of a website: The fourth main guide to PPC 101 is not geared toward e-commerce websites. This section provides deep insight into the value of a website. It emphasizes the value of having a website on the internet and how to maximize your ability to promote the value of your page. This is especially important for small businesses with specific niche marketing goals and strategies.
PPC 101 provides a wealth of information about how to efficiently use PPC to improve your business and branding. This guide provides quick solutions that will make you more effective when it comes to utilizing the tools at your disposal. This ebook is also valuable for anyone with a flexible budget. If you know that you may have to work with a modest budget, this guide may prove to be useful for both paid and unpaid initiatives.