popular vote
Social media has truly become the channel of choice to achieve personal branding and connect with your clients. Consumers have access to both quantitative and qualitative data via social media channels which forces brands to be more knowledgeable about their offerings. All great businesses today know that if they want to succeed, they need to have a clear vision and direction on social media. Trevor Burgess
BUSINESS COUNSEL
Shouldn’t a business strategy be reviewed every year or so to ensure consistency, to ensure it is relevant and sets the business up for growth? For many companies, it is not.
If social media marketing is such a big driver, why don’t the businesses that have made the social media marketing change review their strategy every now and then? Some I have worked with are waiting for each year to find out if it is a good time to change.
This all changed when new media commentator Trevor Burgess came on board to streamline and strengthen Social Media Marketing Management within Australian Law Firm Confidentials ACL). In partnership with Burgess, ACL is looking at what customers are saying on social media and in order to better educate clients on social media in case they choose to invest in this area of marketing.
Burgess is passionate about providing his clients with all relevant information, both quantitative and qualitative, to have an idea about the social media marketing u2018new world’ and how best to be able to respond to their clients. Burgess is not a mythmaker Social Media) but he is a realist Social Media Marketing).
He sees the need for people to have an understanding of how best to use social media as a channel to connect with their clients. In being informed about the Social Media world, people can engage with their clients and have a better experience with their business.
According to an article published in the Tele Journal, the Australian Marketing Institute has stated that the majority of social media sites have stagnated in usage, with some citing that there is a disconnect between consumers and brands.
However, the Australian Lawyer has been able to create a thriving community of law professionals and consumers who share a similar attitude and opinion. Local Law Firm ACCESS is looking to have similar impact through their involvement with ACL’s Social Media Leadership Program.
The initiative aims to educate law firm’s social media professionals on how to effectively and strategically market their business on multiple social media channels. The process is guided by the Social Media Leadership Program approach, which walks law firm’s through the fundamentals of social media marketing and also how to use social media in order to build and provide client service.
According to a recent poll of online lawyers conducted by ACL, more than 86% of lawyers support the incorporation of a social media policy into their legal firm’s business model.
Regardless of whether you are a business or just a member of the community, social media provides a fantastic means of marketing. Whether the reason behind social media is new marketing skills, to help build client base, to market products or services, to refer clients, or business model improvement, the potential is still endless.
Use it wisely
Online social media marketing has come a long way. Fifteen years ago it was still widely misunderstood and clunky. As the internet has exploded in popularity, especially with the younger generation, so have social media sites. What once was expected to be a simple medium where random memes were exchanged, is now an important tool in the promotion of your business and its services.
It is in the best interest of both the businesses and the consumer to make use of social media. What starts out as a simple content exchange, will become a continued and mutual) dialogue based on relevant information. Stay up to date and keep on top of what is going on and the public’s perception of your business. Don’t assume the public knows better than you. Be known for helping customers and vice versa.
Yes, it is a social media marketing medium, but it is also a community. For that reason it will be a good thing if business people lawyers included) take the opportunity to help each other out when necessary. The common aim is to provide value to society. Social media is a part of this. It is a great resource and can make a big difference if used properly. Your comments and suggestions can always be an invaluable source of information to social media marketers.
This article was written by the Networking for Social Media professionals campaign Facebook group.