Interactive
If the marketer isn’t using technology, he’s not on the cutting edge of social media marketing. Social media marketing use is mandatory for any digital strategist to thrive in today’s marketing landscape. Social media is evolving day-by-day. For savvy digital strategists, the marketer has to embrace change. One area of social media focus is direct message marketing. By now, it is expected that everyone will have a professional social media following. But not everyone. Not all in fact. Businesses not using social media are missing out on free traffic and mindshare.
Interactive Marketing
Marketing is developing 360 degree communication with one’s customer and his or her associates. Direct messages are advertisements that any individual can receive in any medium. They are campaigns used to deliver information directly to the consumers.
Marketing Today: Direct messages are the preferred medium for marketers to communicate information about their products and services.
Reaching Customers: Followers on Twitter are usually more than 70 percent of the total customers.
Direct message advertising is the fastest way to increase customer base.
The key to reaching customers and building direct messages:
Never Abandon Your Followers: There are many who leave twitter because they discover that it is not for them. So, to harness the growth potential of followers, keep them updated.
Use A Social Media Analytics Application: New variations of social media analytics have been released that help determine the effectiveness of your social media activities. You can customize it for the target audience. One of the best forms of analytics is to perform deep analytics analysis that seek to learn the impact of various activities.
Application identifies how customers are engaged with each other.
Analysts are using Google Analytics to quantify the impact of targeted ad campaigns on website traffic and app install i.e. App Ad).
Improve Your Advertising Reach: Social media marketing activity is an interactive process. A number of influencers in a social media trend follow you. If you want to gain influence in that particular social trend you have to become a part of that trend. Social media marketing is your chance to establish yourself as a trendsetter.
Build your brand without spending a single dollar: Building your brand by uploading video marketing campaign and have it viewed, a viral video is indeed an effective way to build your brand without spending a single dollar.
Use Social Media as Digital and Print Advertising: Social media is your ticket to acquire qualified leads. Marketing is proving to be more effective through digital and print advertisement, than radio advertising.
Get Paid Through Search: Consider seeding your content with social media influencers through social media network. Use a
Build a brand and brand equity while achieving organic growth: The days of promotions on random street corner are well behind us. Tweets and posts contribute positive features to the brand. You build audience by tweeting and using emojis. You can also read people’s posts about your brand and ask them questions.
Track Advertising Results: You can now measure the potential impact of all marketing activities on your business and generate revenue without spending a single dollar.
Click on the link to read more of how to get a job in social media marketing.
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