You’ve taken all the proper steps to build a brand-new website for your business, including hiring a Web developer, design, development, and hosting. Even if the website is in impressive shape, many online marketers still find themselves fighting the uphill battle of what comes next. Those who have chosen to run a “lite” version of their business will likely find that they would benefit from a site change that mimics the original homepage, or if that’s not viable, they should encourage patrons to head over to a competitor’s site, and see how they’re growing. But it can still be tough to tap into the traffic your visitor base currently generates to bring in their new lead.
Dig deep on Google to see how people are searching for what you sell. Is there a highly-trafficked home page that your competitors have that you can use to drive traffic to yours? Perhaps you’re fishing for traffic via the social media outlets to see what people are searching for on a given day. Maybe you’re lucky enough to see that traffic build daily while staying consistent at the same level, and asking people to have a similar experience with your site.
But what about driving traffic to a competitor’s site?
First of all, you don’t want to take any chances in terms of favoritism with the landing page for your customer’s traffic. Start with a basic page template that is fully functional and drive as many clicks as possible to it. Just turn your visitor’s attention to a standard landing page and start encouraging them to get on the site. If you are already seeing people coming into your site but not getting the exact content they are looking for, try the following strategies:
It is best to maintain a clean webpage on your competitor’s site. On your website, that’s also true.
Do not copy and paste the page design you already have for your site onto their site.
Do not refer people back to your own home page. Do not show your home page to the visitor, but have a smooth landing page directly from your site.
It is also a good idea to direct your visitor to another part of the business to see additional information that might provide them with a better idea of what they’re getting into. For example, if you sell research into auto insurance and asking them to drop a few hundred dollars on your site is a hard sell, then more than likely you need to generate some leads with another part of your business.
By using the techniques mentioned above, you will not only be bringing in more business, but you will also be seeing the traffic driven by your site shift to your competitors. This is a win-win situation for all parties involved.