Steve Sale is an Illinois-based author and social media expert who has authored and written about a number of New York Times best selling books including: Young & Entrepreneurial on Twitter, Listening to Social Media Savvy, Best Places for Entrepreneurs on Facebook, and The Secret to Facebook Likes. He has more than 100,000 Twitter followers and speaks to thousands of students, faculty, and business owners every year.
Sale offers his perspective on using social media for small business and offers his top five apps and tools small businesses can use to grow.
Social Media Tools
The Algorithm
This free application helps you analyze how you are performing on social media and instantly make improvements. It allows you to find your top performing accounts and targets, base future activity and communicate with your most engaged followers.
Twitter analytics
Available free on iTunes for iPhone and Android, search for “Twitter Analytics” and download. It will measure your Twitter audience’s popularity, engagement, and followership. There is no charge for upgrading to use unlimited analytics and enable advanced reporting.
AdWords
Free for Android and iPhone. Features include analytics, ad optimization and report builder. Optional features include Google Analytics, native ad formats, advanced reporting and more.
Paid or free, small businesses can include Pins from their Twitter, Facebook, or Instagram accounts within Pins.
Analytics
Comprehensive email newsletters, daily news and featured items.
Video Insights
Visit http://www.clipartreleases.com/ Video Insights will give you expert expert insights into your website content.
Another Video Insight Pro tool to prepare your website video in the video recognition tool.
YouTube
Videos can be found in Google+ shares, on Facebook shares, on Vimeo and Youtube.