How To Do Search Engine Optimization Keyword Research

Remember those French bakers who keep their tasting to a minimum? As well as being very brilliant at what they do, there's something about that image that makes us wonder how they could know exactly which batch of their bread to send off for sampling. How did they know the loaf tasted better the second time around? It's not like they were comparing it to a cake or a piece of pizza, right?

Well yes, this is how it works. We've all had our fair share of giving a really, really good cooking demo. What's that? You don't do that? Fine, you're no toast.) After the lesson has been given, there's that moment of post-exam socialisation where you reminisce and talk about what you learned. And it's during this moment that we start remembering names from your long and glorious career: someone who's very likely helped you and did things that were very, very good.

It's easy to lose the small, intimate feel of your first few years with your new job by having so many conversations with some large company who's about to take over the world. I'm not saying that having conversations with large companies is always bad, but there is something about the casual conversation that's a lot nicer. The informal atmosphere is for casual chatting, so you shouldn't make direct reference to your time at your old employer, but you can let them know if they do a spot of useful SEO research.

This is search engine optimisation keyword research. A type of research where a firm provides web content to be hyperlinked to when someone uses the term 'Search Engine Optimization'. Google analyse the web pages and assume that they've been freshly written at the moment they're listing for their search engine, and they believe that the words or terms they're referencing are relevant to the topic of your current search. So, if you're looking for SEO keywords for SEO purposes, then it's best to get off the ground early: that way you can offer links directly. This is where you start placing listings on your Google homepage. You can't just slap a headline on your SERP and expect Google to follow your page to its conclusion; they will still act like a giant RDFP and ask you a bunch of questions that they will get back to you later, at which point you'll have to give them a summary of what you've done to explain how this works.

So here's how to do SEO keyword research: After the fact, Google analyze your links to your page to see where people are linking to it - you might want to add keywords to your pages to help with conversions. This isn't a bad thing; it's just that it seems a lot more tangible than just paying a favour to someone who can help you get a better result out of your ad. For example, when someone does a search for 'Australia farmer' on Google, they will see the top three results on the right. So, firstly, figure out which phrase should be your headline: it needs to make it into the top three, but also be interesting, short and clear. You can choose from words like 'Australian Farmer' or 'Farms Down Under'. More than likely, you'll see that these top-three pages are written by local experts who have probably got a minimum of 15 to 20 years of working experience when it comes to working with Google. If this is the case, we should be able to describe how to get them to this page. Next, we'll need to look for keywords that are similar to the words of our headline - these could be phrases like 'Australia' or 'Victorian Farmer', as these are quite general phrases.

Lastly, the actual page. Depending on the relevance of the content, we may want to drop a link at the top of the page - Google will, no doubt, see this and ask why this link was added.

Once we know which phrases to put keywords on our listings, then we can fill in our General Linking Keywords and Workflow. How should we? Give Google a list of keywords to include in the headlines I know this sounds impossible, but that's also an SEO keyword work up, right?)

While none of this is easy, it's all a bit of fun for the SEO Queen - especially when you can find Google to help you in their search for keywords.