Recent news reports indicate that people from all over the world gathered in New York to watch the convergence of social media companies. In a 24-hour span, hundreds of people like me shared stories, images, videos, and ideas through social media on Twitter, Instagram, and Facebook.
There were lots of useful insights discussed during the time such as the possibility of the end of the Wikipedia for publishing new content and new strategies about how to repurpose or repackage our existing content into something new for a fresh audience.
There were also a lot of examples of success stories showing how huge audiences were gained through timely content.
If you’re focused on generating online traffic and sharing your work on social media, it can be easy to forget about the little things, like how to structure and organize your content in such a way that readers get value from seeing your work.
In his latest book, The Big Shift, author Matt Brezina pointed out that, “content does not have to be viral.
As mentioned by Brezina, a good viral campaign for a company like a sales team does not always include getting a lot of views or clicks.
As Brezina pointed out, It is much more effective to increase the chances of a piece of content being shared by linking it out to other sources via social media and through one-to-one messaging.
Your audience wants to see why your work is relevant and related to them. They want to know why they should go and read what you wrote.
The key is to create images and posts that draw their attention and encourage them to click a link.
These visual content types work extremely well with the different audiences for a given social media account.
Your audience likes to see a photo that makes them feel good. They like to know they are sharing something that is important to them and they don’t want to miss a call to action. In the case of a sales team, they want to know whether they should follow up.
This can be a good way of getting them to purchase your products or services.
Your audience likes to see content that tells them things that they should know. They want to know who you are and what you stand for.
This can be a good way of attracting their attention and encouraging them to share your content.
Your audience likes to share content that doesn’t scare them away. They want to see what you can create. They want to share content that drives them to further action.
This way of visual content can be used to advertise campaign; it can work as promotional material.
It is also used by your marketing team for gathering feedback. If you need to run a survey, your marketing team should use your top-performing visual content to collect accurate information about your audience.
Your audience likes to share content that draws their attention and encourages them to click a link.