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Small businesses spend millions of dollars per year on SEO for every website, using top search engines such as Google and Bing as their desired search engine. Being such a large expense it takes a lot of planning to have the best SEO. SEO is the process of increasing the search queries a website receives. The frequency and the queries go up the more a website is indexed by search engines.
Here are some surprising ways that are far away from the familiar website optimization approach and may result in a much better website:
Use interesting promotional codes
SEO only affects the number of visits a website gets to the site. Depending on the amount of traffic a website receives, the site owner should increase the ranking of each page with a separate URL. But the problem with pushing each page with its own URL is that every page has its own URL – every link to a particular page leads to a URL that is filled with search results. This link is like an echo chamber for users who don’t know each other. The result is a re-circular funnel whereby a website does not receive enough visitors as users can’t find their way to the site once they reach it.
Simple tricks can replace pages with a single URL. For example, if a small firm has a friend who is selling a merchandise, that friend can convince the retailer to have a promotion code for each product. The code doesn’t make any change to the pages containing the promotion code.
Of course, there are risks involved in this approach. What happens if a customer has to enter the code three times for a product? Then the number of links to the page used to create the promotion code becomes irrelevant, and so on. This strategy can be used only when each of the readers have high level of understanding of SEO.
Use social media in the leads generation model
To many small businesses, the professional website building is only half the battle. The real battle is in becoming better at selling and marketing the products and services they provide. The number of potential customers that a website receives is also significantly influenced by social media. The website is not just filled with pages, there is also a visible page after pages where the client can learn more about the company and products or services it provides. The social media allows the small business to get a close to the customer who is interested in the products or services and is easy to convert through recommendations.
Social media tends to value the credibility and reputation of a business. If the small business is transparent and open about their management and products or services the goodwill the client can create will not only increase traffic to the website, but will attract more clients through recommended causes.
Recycled content
Many websites use homepage templates and link promotion codes. They hope that their webpage will get attention from a number of people but this is not possible. Instead of updating the website with only more and more interesting pages that nobody can understand, the small business should just use existing content as a way to increase its traffic.
Some publications and media outlets are cheap to work with and are known for their reuse of content. Being cheap is a good thing but there is a catch. The cheap deal does not work on the website because it comes from a free and simple database that is more expensive than the clean data that comes from paid databases. But it is much cheaper than alternative options and using the cheap deal is better than doing nothing.
Support SEO-related community-sourcing
If a small firm has at least one loyal customer that works) the website owner should set up a chat channel and invite that person to answer questions posed by the blogosphere and community-sourcing. Usually, the website owner has one or two users that know a lot about what they are doing and provide in depth information about what can be improved. This person or group of people is willing to do their bit and provide the needed resources to improve the website.
By creating this community-sourcing attitude the website owner is not only boosting the site traffic, but he also becomes closer to his customer, which could be a killer marketing strategy if done effectively.
For a website to gain traffic and benefit from SEO, however, an SEO manager must be responsible for this aspect of the business and not a part-time job. You should understand the SEO fundamentals, be interested in the specific purpose of the website and be a reliable source when you bring in a new client, for SEO results tend to be measured on conversions.