Affiliate Vs Influencer Marketing Which Is Better

Benefits can be many – A traffic driver, a photo writer, and a blogger for instance. Is there a data to prove it? The question keeps swirling around the mind, especially when a website switches to mainly social media advertising. According to Amitabh Dhar from HighRoad, There are few statistics that offer insight into social media engagement which can impact on bottom line. For one, it helps marketers to plan investments for later. For example, it is known that influencers drives more traffic than top-tier websites.

Yet, there are some internet marketing companies which promote pure influencer marketing. But it has a higher CPMs cost per thousand viewers) and lesser spend per consumer. Besides, there’s a question of ROI or return on investment.

Dig deep to find the answer. So, here are 5 questions you will need to ask yourself. How long do I need to be involved with the influencer marketing so that I can collect data? How often should I pay the influencer? How do I measure the performance of my influencer marketing? What difference does it make in the value proposition of my brand?

Ways to Achieve Boost in Sales

Influencer is effective tool for amplifying your brand. However, use the platform right.

It won’t be fair to label any influencer as an expert. A lot of people are out there with no knowledge and no branding skills. So, if you are looking for an expert, search for it.

The authors claim that it’s not about direct sales. It’s about driving consumer mindshare. So, selling the product is not the point.

The authors claim that it’s not about direct sales. It’s about driving consumer mindshare. So, selling the product is not the point. Start with the brands you know.

Exploit your established brand.

Start with the brands you know. If you start with market leader, add at least some insider knowledge about the brand.

For example, if you feel that one of your friends is a better Fitbit enthusiast, reach out to him and offer him the Fitbit Bracelet. Just start your creative communication effort there, without targeting from others.

Avoid relying on your friends. Try, get outside opinion to be sure.

The author advises sharing certain products first through organic channels and then, go out and make your point through influencers.