Today, we live in a ‘hyper-connected’ world with trillions of data points about consumers being constantly exchanged across digital channels. One of the most important aspects of effective digital marketing, according to Eric Lam, Vice President of Online and Social Sales & Marketing at Vodafone Group in Australia, is ‘having an understanding of what works and what doesn’t work’.
“There are five critical building blocks for effective online marketing intention, product, message, channel and distribution,” says Lam. “Useing these building blocks in conjunction will ensure you consistently produce results.”
According to Lam, businesses should focus on an effective website, create messaging that resonates with people, connect with them on an authentic level, create a trusted environment, and use influencers to deliver that message and connect with them on their level.
“Don’t want to pay? Don’t!” Lam exclaims. “Create effective digital channels and spend intelligently to get results. This starts with understanding what works online and what doesn’t. Setting thresholds and expectations upfront and introducing triggers into your workflow will save you time and optimize your time and resources.”
It’s easy to get caught up in the hype when it comes to successful online marketing, but it’s even more important to take a step back and really try to understand what works and what doesn’t. Doing so will ensure you aren’t wasting your valuable time and resources chasing irrelevant leads and opportunities.
Eric Lam has some valuable tips to ensure you get the most out of your online marketing. He shares these with us, and we encourage you to take the time to read his full series of blog posts:
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