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YouTube is by far the number one video sharing website in the world, with well over 1 billion people visiting every month.
And it has certainly moved beyond its roots of videos of cats and funny gags. YouTube is a much more popular video sharing platform, with over 2.5 million creative channels. The social platform hosts over 1.3 billion videos daily and receives tens of millions of views.
YouTube is the perfect platform for generating a huge and loyal following. Fans and viewers are spread throughout the world and can truly make or break your videos. At its core, YouTube helps you to attract more viewers to your content. But as content creators, it is also a space where you can make a large amount of money from advertising.
If you are in the process of creating a huge video that will be watched by millions of people, it is important to know that SEO – or
According to David Graeber, a YouTube
So, how exactly do you structure your videos so that they can be discovered by search engines and captured as a hit video?
Basic
To boost the value of your content, you can essentially think of videos in terms of the keywords or phrases) that they are talking about. For example, if a video is talking about the history of an ocean great white shark, then if the video is titled “Does the ocean have a great white shark population?” then it will receive more viewers if it has the right keywords.
As time goes on, increasing the ratio of ‘great white shark content’ will increase the click-through rate and therefore the video’s views. However, this video can still perform well if it does not have the right keywords.
Advanced
Now that you have calculated the keyword density of your videos, it is necessary to take advantage of it. To do this, you can, in essence, plan the entire video to coincide with the keywords. But, some of the benefits of this strategy are not always obvious.
For example, if you are creating a ‘spoiler’ video where a character just speaks too much, you can do it in another way so that it does not mislead the audience or other characters. This way, the audience can still enjoy the storyline, even though they may know what happens.
For a while, it was quite common to see a ‘spoiler’ video that had a vague title and nothing really associated to the movie it was related to. But, the rise of alternative search engines means that it is now possible to combine both the keywords and the video content.
One of the key requirements is that the video should consist of enough video content to distinguish it from other types of video. Since search engines are looking for words that can be used in the link itself, an equally high number of keywords must be added in order to make your video stand out.
Now to make sure that the viewers come to your website through search, Google Analytics can be used to track the growth in views. This will show you how the audience grows over time, and will also help with optimization.
Benefits of YouTube
Video Value: Up to 10 times the amount of hits than if your video is no longer featured in search results Five-year followup).
Audio Value: Up to 10 times the amount of hits than if your video is no longer featured in search results Five-year followup).
Visual Value: Up to 30x the amount of hits than if your video is no longer featured in search results Five-year followup).
The YouTube