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Rewriting The Beginner’S Guide To Search Engine Optimization, Chapter 4: On-Page Optimization

Rewriting the Beginner’s Guide to Search Engine Optimization, Chapter 4: On-Page Optimization Mar 19, 2019

The Importance of Search Engine Optimization Focus should now be on creating relevant and engaging content. Engaging content is obviously part of the SEO equation but to understand the full impact SEO will have on your business, look at how search engines affect specific elements on your page. How can you search with authenticity and create a flow of information that will ensure your pages retain visitors? The keywords that appear on your page can be truly influential in influencing the user. It is vital to understand the signals that are being sent through your page, how these signals influence user traffic.

RECRUIT NEW SEARCH ENTRY POINTS

The goal is to create relevant content that will attract new visitors to your site. If you haven’t thought about creating content, this can be challenging to do with written search terms and keywords, but a blog or article can be a good start. It is important to consider the voice of your publication in planning the content. When developing the content, it is important to remember that the essence of your publication should be intrinsic and not a cause for conflict. In other words, don’t add features which are to an audience what hassling or annoying.

If you don’t have an existing audience for your publication then being invisible to readers will be counterproductive. This is especially true if your publication is older and is focused on traditional media, so it is vital to build a base with existing and future new audiences. There are lots of ways to collect input, like offer a blog or website registration. In this case, it is important that you find a reader who can speak up for you. Provide them with contact details for their local search engine, or offer a Twitter account, or simply say ‘thanks very much for listening to my new blog.’ Once they have found the content they are interested in, they are likely to keep visiting.

Update the website text for a period of time before adding content

Once content is completed, it is important to ensure it is in a format that can be indexed. It is possible to perform regular keyword checks and a simple run of a keyword check tool may provide the information. Once content is published on a website, it should remain available to a search engine via its web page. Search engines like that content is available, because it removes the element of abandonment. This means that instead of leaving a shopping cart but forgetting to click on a product description, you can scroll to the end of the product descriptions and update the status. This, coupled with the performance of the content, encourages less abandonment of their shopping cart, and thus, more sales.

On-Page Optimization is a sequence of code on a page that continuously improves search engine results. The most straightforward is to provide a call to action. A “Submit” button is good, but this means no data is used in the search engine, and that is an enormous missed opportunity. Authoritative content is the best way to make sense of the internet, so the links to the article should be from authoritative sources.

A stronger call to action will actually garner more traffic, and this will in turn improve search results. Each link offers a unique offer and the more prominent the link, the better the user experience and conversion rate. That’s all you need to know.