How We More Than Doubled Conversions & Leads For A New Ico [Case Study]

In a year, how many ICOs will the Silicon Valley tech community see? Let’s estimate that somewhere between 500 and 1000.

While the first wave of ICOs came in the form of seed crowdfunding, each of those massive fundraisers included a veritable cornucopia of new services and software in their midst. None was panned by VCs and press as much as GreenTech.

GreenTech’s project happened to be ICO No. 1000. That meant in just one year, not only had GreenTech massively multiplied its green investment, but the amount of seed funding each individual token could claim had also grown.

This is an example of good token conversion and lead generation : partly through a single good communication cycle between founders and token holders and at the same time a good pipeline of high quality candidates to get a crypto job.

Here’s the story of the first year of GreenTechs GreenKoch. With token MyZinya being bought by Marcus Foods on December 14, 2017 the token MasterVein purchased it on December 16th. On December 19th, he announced to his top investors he would be raising a total of $16.2 million for a new funding round. On December 20th he sent a message to his tokens:

There are over 20,000 holders of MasterVein. The main goal is to get an accurate sense of demand by having the token valued at a level where people will be willing to monetize it in the future. The token has recently achieved around $2.5 USD, which is half of what Marcus spent to buy the token. Let’s hope this trend continues for at least two more days.

You might think that this was going to be the start of the story, but in fact just 30 minutes later, Rob Sturridge, the managing director of Initial Coin Offerings for Binance, tweeted:

If 20,000 really is a strong number then anything over a few million is pretty sick.

Binance then promptly invested $16 million and set a price of $3.20. The token price skyrocketed to $4.50 and then dropped to $3.65.

If that sounds wild, that’s because it was. The result? The first time Binance has ever put out such a large order. Just hours after writing the original article and publishing a copy of the order, GreenTech put out a press release mentioning the following:

We are very excited to announce that we have won an ICO Spec Advisory Committee contract to write an official report on T+5 cryptocurrencies and ICOs. With this contract, we will be advising the ICO Securities Regulators on matters related to security tokens, which would include defining the types of tokens that are eligible for coins of value protection in the IPAT.

In short, he won the contract to do an ICO spec report and stop zero questions being asked why there were two different prices for MasterVein. Interestingly, the money GreenTech raised was for a purely speculative project that he was only raising for money to build the token and not for anything else.

Obviously GreenTech’s token changes hands a whole lot more often than it did to Marcus Foods, which bought myZinya. So after managing a good week of messaging between the founders and their users, here’s the follow-up I wrote.

This was short and sweet and a good way to describe to your most influential contacts why a few million dollars is worth a lot more today. And if you are a prospect or an organizer pitching a token today, I think it goes a long way in ensuring a solid start to your conversations.

I’m not the only one who is impressed by the results. Former Facebook engineers Ben Ferrell and Roman Moses have since launched GreenTech’s consultancy to help startups and developers game ICOs.

Please read this case study in full and let us know if you are interested in working on an ICO. Get started by calling my office for interview.

Follow ICO contributor Harry Rointhall on Twitter. Follow GreenTech on Twitter.